Product Marketing Manager, Fan Engagement
Location: Tokyo, Japan
Job Description
We are seeking a Product Marketing Manager, Fan Engagement for Monster Hunter Now to own the marketing efforts for in-game events and features that energize fans and immerse them in the world of the game. You will be responsible for leading the ongoing communication with our players to keep them engaged all year round.
Responsibilities
- Be intimately familiar with Monster Hunter Now and its live operations.
- Lead the development and implementation of marketing plans to communicate the latest in-game events and new features to our players.
- Ensure accurate information about the game is communicated effectively and on time to existing players via in-app news, blog posts, and social media posts.
- Collaborate with marketing teammates, game producers, game designers, and other cross-functional partners to develop impactful marketing strategies.
- Analyze performance data to understand the effectiveness of the plans and use these insights to guide future marketing plans.
- Establish and maintain strong relationships with both internal cross-functional partners and external partners to ensure smooth operation of marketing initiatives.
- Stay up-to-date with the latest trends in mobile gaming and digital advertising to ensure our marketing plans are innovative and competitive.
- Work closely with cross-functional teams to understand business goals and develop marketing strategies that align with these objectives.
- Collaborate with cross-functional team members and stakeholders, including regular and reliable attendance and participation in meetings.
- Required in-office work 3 days a week on Tuesday, Wednesday, and Thursday.
Qualifications
- Proven experience leading marketing initiatives at a live service mobile game.
- Positive track record of managing marketing projects from conception to completion and experience using project management software such as JIRA and Asana.
- Experience working with third-party IP, operating within strict brand standards, and navigating brand feedback and approval processes.
- Native in Japanese; business-level proficiency in English is a plus.
- Excellent communication and interpersonal skills, with the ability to work effectively with game producers and designers, marketing agencies, and external partners.
- Highly analytical with a data-driven approach to creative decision-making.
- Passion for mobile gaming and a deep understanding of the gaming audience.
- Ability to work in a fast-paced hybrid environment and handle stress appropriately.
- Experience working on cross-functional teams with the ability to communicate effectively through written and verbal communications, including synchronous interactions.
Join the team!