User Acquisition Manager, Tokyo Studio

Location: Tokyo, Japan
Languages: English and Japanese fluency required
Workplace: Hybrid (required in-office 3 days a week)

Overview

The User Acquisition Marketing Manager is responsible for driving mobile consumer growth through data-driven, creative user acquisition campaigns. This position requires a blend of quantitative skills, creative thinking, and strong collaboration across cross-functional teams to achieve ambitious team growth goals.

Responsibilities

• Develop and Execute UA Strategies:
  Craft and implement comprehensive user acquisition strategies across all marketing channels in collaboration with marketing and product teams.

• Campaign Performance:
  Reach performance marketing KPIs through optimized budget allocation.

• Collaboration:
  Work with IP holders to advise and support their broader marketing strategies.

• Data Integrity:
  Resolve data integrity issues related to campaign execution, working with MMP, internal data science, or marketing channels.

• Creative Development:
  Work with internal/external agencies to build creative assets tailored for performance marketing.

• Agency & Media Management:
  Manage external media and creative agencies.

• Analytics & Reporting:
  Collaborate with data science teams to enhance UA reporting and adapt to evolving marketing metrics.

• Data Analysis:
  Conduct detailed analysis to identify trends, measure campaign performance, and optimize strategies for improvement.

• Cross-Functional Alignment:
  Coordinate with product marketing, marketing, and analytics teams to ensure alignment with business objectives.

• Leadership Communication:
  Provide weekly updates to leadership, including insights, recommendations, and campaign results.

• Stakeholder Management:
  Lead meetings to align with cross-functional team members and stakeholders on business needs.

Qualifications

• Education:
  Bachelor’s degree or equivalent in marketing, statistics, finance or a related field.

• Experience:

  • 6+ years in a mobile media buying position on major advertising platforms (paid social, ad networks, DSPs).
  • Experience managing large monthly budgets (ideally >$500k) across multiple channels.
  • Past experience managing/hiring contractors or third-party agencies.
  • Experience working with executive leadership to drive marketing strategy.
  • Proven record of improving creative performance via A/B testing.

• Skills:

  • Outstanding interpersonal skills with ability to translate data into meaningful business recommendations.
  • Analytical and creative problem-solver.
  • Experience with market research data services (e.g., App Annie, Sensor Tower).
  • Knowledge of MMP platforms (Singular, Adjust, Appsflyer) and familiarity with Apple SKAN protocols (bonus).

• Other:

  • Passion for analyzing products, customer insights, and market data.
  • Experience advising or implementing changes to marketing tech stack.

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Note: This position requires both Japanese and English proficiency.